The media façades of the Stücki Shopping Mall in Basel – designed by iart interactive in cooperation with Diener & Diener Architects – project the brand of Stücki through the architecture, radiating it out far beyond the mall itself. The upper parts of the towers are covered with 15 m high LED fields in bar code design adapted to the building. The vertical hiatuses are perceived like stripes covering the image. Thanks to the brain’s creative ability they remain readable as a complete image in an ostensible background. Moving light messages and patterns give the building an appealing vitality. Content changes according to the Mall’s needs.