A line of components designed to exact internal standards, anticipating needs 15 years from now. Three key design goals are as follows: - focus on design standards; quality beyond short-term needs epitomizes our enduring values, - incorporate airflow channels (concealed) for superior motor performance, - eco-friendly design – fewer parts (through consolidation), smaller and lighter and so on – resulted in 25% less electrical loss, 26% fewer parts and 43% less use of copper, in a component 17% lighter.