Snapper NXT is intended to close the gap between the arduous task of mowing the lawn and the more user-friendly interactions that consumers have come to expect from their products. Both the product itself and the broader product experience had to be re-focused around the consumer. DesignworksUSA was chosen to lead that journey. From the “Start” push-button of the engine to the flamboyant styling and superior comfort, the new Snapper NXT is very different. The end product reflects DesignworksUSA’s transformation of the product experience.