Targeting consumers in their teens and twenties, this phone appeals to their unique personalities and emotions. It offers an extremely comfortable grip. The beauty of the curves on the sides adds to the sense of originality. The attention-grabbing graphical images and emotional LED lighting serve to create a fun experience of interaction. The user interacts with the phone by touching or shaking it. The lighting patterns that the user decorates show the unique personality of the user. The vivid colors effectively communicate the powerful energy of youths.