The brand’s summer 2010/11 campaign was based on the online fashion book and website design. A series of fashion videos were specially produced for the online book experience. Users were invited to pick out frames from the different videos and create their own fashion books, which could then be posted in Facebook, augmenting the overall online brand coverage. All the custom online books are published on Espaço Fashion’s website: www.espacofashion.6d.com.br. 6D created the campaign, produced and directed the videos and developed the whole web experience, combining web, print and video expertise.