Ricoh's new PX compact digital camera offers 5x optical zoom, wide-angle (28 mm) to telephoto (140 mm), in a water- and shock-resistant package that can safely be used for hassle-free photography in a wide variety of locations and situations. Designed for hassle-free operation, the new PX lets users take photographs anytime anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution 16-million-pixel CCD sensor and “Smooth Imaging Engine IV” image-processing engine combine for high-resolution, high-quality photographs.