PowerTouch is designed for men looking for an efficient, easy to use, reliable and practical shaver. The contour-following system follows the contours of the face. It is fully washable, so easy to clean. With one push the hair chamber flips open and the hair can be rinsed off easily. Designed for superior ergonomics – a well-studied form that fits in the hand comfortably with a strong grip. The fluid organic shape that gives good ergonomics for handling has been balanced with carefully defined lines and shapes not only for highlighting functional surfaces and features but also to express the reassurance and control the user is looking for.