The Philips VisaPure is an electric cleanser designed to look at home among a shelf of cosmetics products. Unlike the highly technical look of its competitors, the VisaPure has a distinctly feminine shape and color inspired by cosmetic brushes. The rotating and vibrating soft brush operates at two speeds, offering gentle and deep cleansing to give clean and radiant skin. It also features a skin zone timer, which stops the device briefly to let the user know when to move on to another area on the face. The VisaPure is intuitive to use, waterproof, and has a small enough physical footprint to fit into any bathroom.