The Secura represents a new generation of laboratory balances from Sartorius and marks a strong Corporate Interface Design. The balance can be used without a manual. The reliable and precise use of the balance is achieved via touch gestures, which are explicitly experienced as natural by the users. The laboratory staff is perfectly supported in the complete workflow by an active color concept and motion graphics. Needed information is always given in the context of use. The balance’s high quality shows itself in the reciprocity of plain areas and detailed application icons as well as in the perfect interplay of hard- and software.