Optimus G is the smartphone that takes the simple and minimal LG design legacy of Chocolate and Prada phone. Front design provides simple and clean image with bezel with unified feel with G2 LCD technology and focus on LCD display. With laser cutting method on side design, parting, gap and level are minimized to perfect the design with finishing. 3D pattern with crystal reflection effect provides attractive feel different in every angle, to make this the strategic phone of LG with the blend of attractiveness within simplicity.