The development of the TouchMonitor TM7 19” design reflects the RTW design concept applied within the difficult constraints of 19” studio racks. To create its own visual brand identity in this extremely technical environment represents a key step for RTW. The combination of professional functionality and brand-aligned appearance is created by a seemingly “floating” front panel: the user’s focus is undistracted and lies on the interface, the product design expresses quality and accuracy by a precise interplay of convenient slip-on aluminum panel and a black chassis.