The HP webcam HD 5210 is positioned as HP’s flagship product in this category. Designed to communicate a shift from old technology to a new HD experience, the webcam changes consumer expectations from the image stutter and dropped communications of the past to a new seamless and fluid experience. HP’s cutting edge compression technology is what makes this experience possible. The webcam is designed with a “premium in segment” strategy in mind, delivering a product that conceals technology and focuses on the human aspects of ease of use, while fulfilling the HP brand promise and value proposition.