FiFi is the first 5” dedicated social networking pad for teenager. Through intensive focus group interviews, the research team identified insightful needs of the group. Three unique applications were then created by the UX team highlighting the following attributes: Live, Fun, Search and Just Shoot. A unique three-way magic button allows one-step sharing and engagement in your social life. The vibrant necklace strap provides rugged yet stylish protection. A thoughtful NFC buckle offers a quick social mode switch and reveals your online status to your friends.