The new Dormak CR43e electric lawn mower was designed to improve Dormak’s brand image on international markets by enhancing the quality, differentiation and competitiveness of its products through design, marking the beginning of a new design language for all Dormak products. Designed and engineered to ensure a visual integration of all components, improving the product’s appeal and functionality. The colorful distinction between parts is the underlining design concept, identifying each function by a different color: orange for the large covers, gray for mechanical components, in a dynamic balance that intensifies its strong visual impression.