The Sonicare FlexCare Platinum offers users a personalized solution, allowing for deeper cleaning between teeth. The Inter-Care brush-head allows for better interproximal plaque removal and improved gum health; the pressure-sensing feature prevents over-brushing, while the intensity can be customized, allowing users to personalize each of the three modes to their own specific sensitivity. An ergonomic handle design and sonic-inspired grip pattern allow for dynamic handling, while the 4-button user interface gives users superior control over toothbrush function.