Jade product packaging functions as a display, providing a view of the shapes, functions and colors of the product from different angles, without having to remove it from the box. This is thanks to the structure, which includes more than one window while still maintaining strength for transport and handling. The Visual Identity includes designs representing the curves present in the shape of the pieces, and the attributes panel on the back of the packaging highlights the products unique features, characteristics and the ways to use it, while also reiterating the brand concept.