The blood pressure monitor series were designed to provide peace of mind for users across a broad range of ages and needs. In addition to clear and informative readings, reassuring feedback is given during measurements with text, graphs and icons on easy-to-read displays. We have also improved accuracy and reliability of measurements with a cuff that reduces the time and effort to correctly place and position it on the arm. All the members of the design and development team attended user testing and concept validation from the very beginning; resulting in design refinements and improvements that are truly user driven.