The refrigerator space was rearranged and divided into the “Incase” and “Showcase” after precise analyses of consumers’ refrigerator usage patterns. The Incase is for storage of food ingredients, while the Showcase is for storage of prepared food that can be enjoyed right away. The Showcase serves as a ‘space of promise’ among family members. This product breaks away from the typical refrigerator image and instead offers a new, furniture-like space.