Wera has reinvented the packaging for tool sets. Until now, it was customary to offer tool sets in cardboard packaging. Unpacking was not a very special experience. Wera has redefined the role of a sales package. It was chosen as an important brand-building element and Wera has therefore invested in a completely new design. The result is an exceptionally high quality yet robust package that pays entirely on the brand account. Unpacking is a real experience, reminiscent of the "unboxing" of high-end PCs. The special feature: a retractable hanger, which enables the presentation at the point of sale.