Design concept “Eternal tribal myth, Lotte’s rich heritage”. 2009, youth Tsou treats tribal culture as the core value, established the "YUYUPAS – Alishan Tsou tribe culture," to create a Tsou cultural heritage base. And use the original Alishan forest coffee trees to create a 100% hand-made mountain coffee brand "MAFEEL COFFEE", combining cultural totem Tsou aboriginal technology, as well as alpine nation, rebuild the brand image and its cultural spirit – the perfect combination of heritage and coffee.