Uniplan’s READ magazine presents trends relating to live communication. However, rather than focusing on Uniplan’s own projects, each issue of the magazine is dedicated to a different topic. The aim of READ is to adopt a clear position and invite its readers to discuss its topics. In addition, READ wants to convey the areas that it is dealing with. Concept and idea are proposed by Uniplan. The content is created by an internal team. Hort in Berlin is responsible for the design. Visually, the magazine relies on attractiveness of bold colors and large-format illustrations to provide a colorful design with typographic finger exercises.