Season to Season is an ecofriendly whole foods brand launched by Organica in Korea. Season to Season's logo reflects the process of growing crops from seeding to reaping, the changing colors in tandem with the changing season. Using the Korean paper "hanji" and black-and-white tones, the brand expresses the unique beauty and identity of Korea. The Korean serif font "Myeongjo" is also used to reflect both modernity and traditionalism. The clear plastic area shaped like a Korean rice bowl, due to which consumers can see the product directly, was designed to increase brand credibility. (Products include: Organic Rice, Pesticide-Free Brown Rice.)