The Roomle iPad App is part of a wider strategy to create a sophisticated e-commerce platform for furniture retail. Designed to be best-in-class among digital planning tools, it makes drawing floor plans, picking furniture and decorating easy and intuitive like playing an online game. Roomle’s long list of innovative features includes these: patented online furniture catalog features, patented fingertip drawing support converting touchscreen sketches to straight walls in clean floor plans, convincing 3D walkthroughs and unique fully markerless augmented reality for spontaneously placing virtual furniture into a video view of the real room.