From heart through hand to scissor: a new visual identity for a Berlin-based hairdresser that stands out in an oversaturated market and reflects the multifaceted nature of his business. Based around an abstract heart, a sophisticated, flexible and bold look was designed around a color palette of cooper, muted mint, and black. The heart-icon – reflecting two hands around a head and semantically standing for passion, empathy, welfare and the variability of business and being in particular – works equally well on its own as it does in a pattern of possible 6,000 plus configurations. It covers the concept from printed matter through interior to screen.