The esteem of craftsmanship. Concluding the trilogy begun in 2010 with the "factory concept", this year's booth leads to the origins of culinary culture. Gaggenau stands for exclusive culinary culture and sophisticated lifestyle and the return to traditional production methods, linked to a quest for original and natural food is becoming an important influence. As a format for the booth, a square farm-typology had been chosen as a symbol for the combination of agricultural production and craftsmanship. In this context, the Gaggenau appliances are staged as tools, embedded in the culinary process, not as the products at the end of the story.