How to engage children and teenagers in solving their neighborhood problems by deploying Design Thinking tools? Such was the initiative of a Brazilian non-profit that inspired by "Design for Change" project created "Criativos da Escola" (School Creatives) – a way to engage students through the four stages of Design Thinking: feeling, envisioning, doing, and sharing. The resulting brand prizes creativity and joint effort. Those values were translated into a graphic language that, through the identification with the youth universe, invites to the integration and qualification of the school as a joint project, in a humorous and irreverent manner.