With 790 guest trades and 26 million overnight stays per year, Berlin has a firm place in the TOP 3 of European destinations. In order to succeed, hotels must stand out. At nhow Berlin, the common theme replayed all over the hotel is music. In order to create a seamless brand experience, nhow Berlin asked us to design a guidance system. The solution was the development of a guidance system based on popular song titles. The titles are positioned at relevant locations in the hotel, so each interaction becomes a musical treat. We managed to put music in people’s minds without playing a single note.