The Visual Retailer is a business performance tool to support decision making in a retail environment. This demonstrator combines multiple streams of data, collected in the Philips Popup store on Amsterdam’s Schiphol Airport, like lighting settings, sales, trajectories and flight schedules, and visualizes this data to create meaningful insights. Visualization techniques show the data in a familiar way as it is mapped on the store layout, allowing the end user to obtain insights in the performance of one or multiple stores.