“#urbano” is the portrait of a youngster who brings his voice and his manifest through urban artistic expressions, such as graffiti. The packaging concept is to present a window, a lens, a panel for urban art riches that we end up not valuing in the daily routine. With four art versions inspired in graffiti and signed by three urban artists. The consumer will be surprised by the bottle art, as it is only shown when opening the packaging as well as the urban art surprises us around the city. As it is a collectible art and thinking of the environment, #urbano desodorante colôn has a simple refilling system in its packaging.