The online store www.typehype.com combines clear navigation, distinct product categories and a fast check-out process with snapshots of the most important manufacturing partners. The design, layout and e-commerce facility of the interactive platform are the work of the Strichpunkt’s online unit. The store’s most exciting feature is the innovative “Set Creator”, which works in real time to select items from among 2,000 plus products in the TYPE HYPE collection. It then uses them to create a set that spells out a word or phrase previously entered by the user. Users can generate as many new sets as they like by simply clicking on the filters.