As the market leader in liquid technologies, technotrans AG has, for many years, developed new markets outside the printing industry by applying existing competencies in new areas of use. It is this technology transfer which is reflected in this year’s annual report: creative neologisms and a combination of industry-specific photos hint at certain transfers achieved by technotrans. The special thing is that the photos are hidden behind transparent foil masks, whose fluid form refers to specific business units. This makes the transfer achieved by technotrans tangible, e.g. in laser cooling, which is used in the heavy industry.