Western-style Bakery was founded in Kyoto in 1948 and is called SIZUYA. The package design of the new brand SIZUYAPAN that dealt only with An-pan (red beans paste in the Japanese style bread) selected carefully from the Western-style bakery SIZUYA. Design deployment to which the identity (Japanese style crest) and unique shape of An-pan was made to link. Every identity links to one bread for establishing a design concept.