A product presentation which visually inspires fashion designers being instantly accessible and clearly laid out: the Swarovski Crystal Collection App offers all that. This strikingly elegant tablet app applies a highly sophisticated UX logic to lead users to the desired product in a few short, intuitive steps. Over 20.000 single crystals are pictured in all colors, shapes and application possibilities, interactive and in excellent photo quality. An interface to the SAP system keeps the data on the iPad up to date. This app’s focus is primarily on registered business partners, with a reduced B2C version available for the general public.