On top with Mammut. Everyone knows how dangerous avalanches are. But there is a never-ending attraction to conquering a mountain. That is why the winter mountain sports people at Mammut want to direct your attention to a vital, life-saving tool: the Mammut R.A.S. Avalanche Backpack. The banner “On top” demonstrates it digitally: we simulate a digital avalanche, in which unwanted pop-up advertising covers up the normal page content and begins to “bury” the user. By using the product, though, the user can escape the avalanche, reach the surface safely, and receive further information.