At the Light+Building 2014, Philips was represented as a single company providing custom solutions within the lighting sector. Experiencing the Philips brand as a powerful partner was the aim of the appearance at the show. The round, flowing architectural shapes defined a space where light color and intensity could be experienced by the visitor. A spatial shell to demonstrate the emotional and technical possibilities of lighting. “innovation + you” clearly represented over the complete 2,300 m² areal: innovation showing the use of technology to transform the need for light into the lighting needs of the individual.