in-akustik Packaging appeals to the senses at the POS. The new packaging impresses with its excellent look. Strong rendering and clear color-coding ensure optimized orientation at the POS. Thanks to the striking graphics and simple front, customers recognize the products more quickly than in a blister pack. The packaging also avoids environmentally harmful use of plastic. Links to further information about the products are provided via a QR code. Alongside its look, a pleasant feel and fantastic printing properties of the Invercote von Iggesund cardboard box are also impressive. Furthermore, its production is 100% ecofriendly.