The carmaker Kia, which used to be considered serious-minded, designed the signature perfume for use by men and women of all ages based on the sensory marketing. The three underlying key words “vibrant”, “reliable”, and “distinctive” were applied to the perfume design suited to the brand strategy that excludes the decorative elements and revolves around the design concept of minimalism accentuated by modernity. The identity was expressed by dynamic line on cold metallic material to highlight the fact that this perfume was made by an automaker.