The hanger card for the “Osti 01 Cheese Planer” harnesses the power of paper: the rigidity of a well formulated paper board, combined with carefully proportioned cuts; two opposed half-ellipsoids, inspired by Osti’s “Ostillipsoid” shape, enable the hanger card to hold the cheese planer by itself without any assembly – no glue, strips or blister. This enables an improved tactile feel of the product in the buying situation, a cleaner visual appearance – and saved resources. The result is a competitive packaging design, easy to produce, assemble and detach – reducing cost and complexity throughout the supply chain, while adding value all the way to the user’s table.