Every other year Occhio’s brand essence – "light is evolution" – is reinterpreted at Light+Building. Nine plus signs convey the brand’s current messages – key issues like quality, design and sustainability are thrown up by headlines such as "plus design", "plus quality of light" and "plus value" on the plus signs. With its bold concept the stand, divided into a brand level and a product level, makes its mark in the best sense of the term. Thanks to a spectacular, previously unseen design the trade-fair concept lets the brand and its values speak – not just the product itself.