The pinnacle of the Pepsi “The Art of Football” program, the “Live for Now” collection, brings distinctive, vibrant artwork from six of the hottest street artists around the world – Hattie Stewart, Jaz, Ricardo AKN, Zosen, Merijn Hos, and Ever – to life in a fresh, exciting way beyond the canvas. The Pepsi Capsule Collection features a range of products including fashion apparel, accessories, electronics and skateboards created in partnership with international designers including Original Penguin, Bang & Olufsen, Gents, Goodlife, Del Toro and SHUT – with items displaying one of the artists’ inspired designs.