The New Business Circle is the first platform for new business managers in the German communications sector. To address new business managers in agencies, a corporate design has been developed that stands out from traditional, institutional appearances. The design is based on the idea that new business managers are ambitious, tenacious and courageous. Constantly on a mission for new business, these are the true heroes of the agency. And because every new business manager and every mission is unique, each member gets a unique logo.