“Being Human” – LG G2's package design shifted from the appeals of IT products and focused on the "human" and "analog" aspects of smartphones that have become an essential part of our lives. Unexpected and reusable: when the LG G2 package is opened, you see the dynamic color change like a LP record when it reflects light. We hoped to capture this powerful array of colors on the display screen and deliver the "Being Human" concept to our users. Also, the inside box is designed to be reused as an accessory box. Eco-friendly: we used soy ink and 100% eco-friendly paper developed in-house for matte finish. Certified by FSC & UL.