A tablet app showcasing Philips Lighting to the outside world, the Lighting Hub App contains case studies of Philips Lighting projects, access to the Lighting product portfolio and is not just an app for customers, but is also a sales tool that Philips sales executives take on the road with them. An innovative portfolio, the vibrant products are shown through glamorous photography and engaging storytelling. It clearly demonstrates the power of the editorial design approach in its visual execution and the way stories are told, while allowing individual local country organizations to showcase their own content and stories.