A seed is the motive for Heungkuk Finance Group’s brand identity. As a small seed begins to grow from a young tree to a large wood, it represents challenge, spirit and dynamics of the Heungkuk Finance Group growing up with client’s dreams and value. The Heungkuk Finance Group developed the typeface “Heungkuk seed font”, which embraces the sprit and originality of the Heungkuk Finance Group by visualizing a seed into the shape of Hangul “O”, and the unique family character and iconic system of the Heungkuk Finance Group adapting “Seed Shape” from Heungkuk seed font into it.