The Ecover Ocean Bottle goal is to bring attention to the Ocean Plastic problem, and marks the beginning of a process of prevention and cleanup of our oceans across the world. It’s the first ever bottle made from waste plastic fished out of the ocean, being made with 10% recycled Ocean Plastic (the remaining plastic is recycled from other sources). The design, supported by Biomimicry Thinking, is inspired by the design principles of the skeletons of diatoms and radiolarians, optimizing mechanical performance with 20% less material. These organisms form a large part of the plankton and pollution is having a major impact in their populations.