GT RIDE is a mobile racing game where you build your own unique racetrack by moving your smartphone through the air. The axis sensor inside your smartphone or tablet records the positioning data, which the app uses to calculate an individual 3D track. Having raced this track, you can send it as a challenge to your Facebook friends. It can be played on smartphones, tablets, the GT RIDE website and Facebook – worldwide on iOS and Android. As an incentive, users were entered into a competition to win a real Kia pro_cee’d GT of the limited 1st Edition during the first campaign phase.