We've developed a visual identity for Escola Viva library: it was composed by a matrix, a stamp that portrays an open book. The logo was formed by the juxtaposition of several imprints of the stamp creating the letter "B", initial of "Biblioteca" (library). The identity also presents auxiliary illustrations composed based on this matrix, engaging and colorful compositions not only replicate the symbolic image of the open book, but also allow its myriad content to come to life – depicting different worlds that rise from books –, stimulating people's curiosity, allowing the library to reach out to its readers through its identity.