The Curved Ultra HD OLED TV adopted transparency as its new design concept to maximize the image of the world's thinnest OLED TV. The clearly and simply designed transparent elements without any extra decorations conveys the image of being light as a feather, making users feel as if the TV itself is floating. A curved line that gives tensions is added to a simple structure, and with the finely designed metallic stand that contrasts with the transparent elements users will see the product as “Art and Technology”.