Milky and Schoki on world tour: in 21 days and over 21 lovingly illustrated stages fans of the Kinder cult figures Milky and Schoki could experience a very special raffle on kinderriegel.de/weltreise. The raffle was implemented as a casual browser game. Every day, the player could choose the vehicle with which the stage should be covered and earn miles for the raffle. On chance he did even experience small side trips and events. The game was accompanied by a multi-channel campaign with a TV Commercial. On the 21 days around 40,000 active users were “seized by the wanderlust” and accompanied Milky and Schoki on the trip daily. The response on social media was overwhelming.