Hama is the leading brand when it comes to accessories. With the online relaunch it is the company’s aim to bring the brand closer to a broad target group of end users. The big challenge was to present the huge range of over 18,000 products in an easy-to-understand interface design to allow the users to find the products they are looking for quickly. Under the guideline of a strict "Mobile First" strategy a UX design was developed that allows users to easily navigate smartphones and tablets.